Standard disclaimer, version four.
In case you noticed that I updated my standard disclaimer and got back in the habit of adding it to every post. Or even if he didn’t… I thought i’ll explain a little bit more about what it means to me and how effective it has been. Marketing oneself as an ADHD coach is not easy. I actually do almost no marketing. I rely on some networking. I benefit from occasional referrals from colleagues in other niches in the ADHD world. I am particularly grateful for those referrals. I very rarely get direct client referrals, especially with adults. It happens a little bit more often with late teens and young adults because their parents talk. And lately I’ve been starting to get referrals from psychologists and psychiatrists who work with current or past clients and I’ve seen the benefits of the work that I do. That has taken many years to build. But I’m very proud of it. It’s nice to be respected by your peers. And as a coach, it’s nice to even be considered a peer with medical doctors and PhD’s. So what’s my point? The main thing that I do to be visible is keep my website up-to-date with new contact. I don’t actually change the main part of the site regularly. I generally overhaul it from soup to nuts about every four or five years. But I’m constantly producing new content by posting new blog entries. I am hardly a tech genius. But I am told that by having my website constantly refreshed with new content instead of being static, that has helped me climb higher with search engines. It seems to be true. Because the vast majority of my clients have found me online. I also like the side benefits of knowing that my blog…
